Best Email Marketing Tools 2022 – Email marketing might feel like a relic of the past, but it’s still going strong and will continue to thrive in the coming years. What makes this form of marketing so effective? It’s personal, relevant, and powerful, no matter what your target audience looks like or where they live. Whether you’re trying to reach B2B or B2C customers, email marketing can help you establish trust and build your brand as well as drive traffic and conversions. The key is to use email marketing tools that meet your needs so you can reap all the benefits of this marketing channel.
1) MailChimp
MailChimp is a popular email marketing solution for small businesses. The software offers both free and paid accounts. The paid accounts offer more features and better data management tools, but MailChimp’s free service can suffice for small businesses with fewer than 2,000 subscribers. While all of MailChimp’s features are essential to running a successful campaign, we particularly like its automation functionality, which streamlines tasks like sending follow-up emails after a purchase or birthday. A/B testing is also a nice feature that allows users to experiment with different headlines to increase clickthrough rates on subject lines. Overall, MailChimp is a great option if you need help building your email list.
SEE: Importance of Email Market Services for Business Growth
2) Constant Contact
This comprehensive email marketing tool has all of your bases covered. With Constant Contact, you can segment subscribers by industry, content interest, and location; integrate with social media platforms like Twitter and Facebook, and even survey recipients to get feedback on your campaigns. Plus, it’s easy to use—all you need is a computer and an internet connection. Constant Contact also offers professional templates and analytics capabilities that allow you to see which emails work best at engaging your subscribers (and which ones don’t). Customer service is top-notch as well: Users say customer service reps are knowledgeable about any issue or question you may have regarding how to use Constant Contact properly.
3) GetResponse
GetResponse offers everything you need to build and maintain a powerful email list. It’s easy to create lead magnet landing pages and capture leads via pop-ups or a handy signup form. The drag-and-drop email builder has every tool you need to write campaigns that get results. No coding experience is required!
4) Aweber
Aweber is a time-tested and powerful email marketing platform. Customers rave about its ease of use, excellent customer service, affordable pricing, and modern design. Bonus: Aweber has a variety of ready-made templates to choose from. This will allow you to get started faster while still looking professional. And if you’re a newbie, it has a beginner option that allows you to avoid being overwhelmed with all of Aweber’s features from day one (you can upgrade at any time).
5) iContact
iContact has a ton of features—including a social media content builder and Facebook Pixel integration—but it doesn’t take itself too seriously. The design is colorful, friendly, and easy to understand. It’s also free! You can’t beat that price when it comes to professional email marketing tools, though some of its competitors might have more robust analytics and overall functionality. iContact also has double opt-in options (which you should absolutely use), as well as autoresponders and email scheduling. It’s also mobile-friendly, so if you send emails on your phone or tablet, iContact will make sure your recipients can read your message no matter where they are.
SEE: Email Marketing on a Budget: The Best Free Tools to Get Started
6) Salesforce Pardot
Pardot is a cloud-based marketing automation solution that helps you get more leads, manage and track them all with ease, and nurture relationships with automated content based on your lead’s behavior. Now that’s personalization! With Pardot’s built-in social media connections and predictive lead scoring, you can focus on outreach instead of building systems from scratch. The platform features a simple drag-and-drop campaign builder to develop multi-channel campaigns for a variety of uses (e.g., direct mail campaigns to existing customers). It also lets you craft email newsletters, landing pages, surveys, and other types of branded digital experiences—all within one platform.
7) Eloqua
Vertical Response has a reputation as one of our best email marketing tools and with good reason. The free version allows you to create newsletters, purchase and download mailing lists, schedule up to 3,000 emails per month, track your results and manage subscribers. Once you hit that limit, you can sign up for a plan that starts at $20/month. It’s not the most affordable option on our list, but it’s a great tool if you want to send bulk mailings or manage multiple email accounts easily. Vertical Response also excels with customer service; we love their live chat support feature during business hours.
8) Vertical Response
Vertical Response makes it easy to send out mass emails with professional-looking templates, and its mobile apps allow you to use your phone to create messages on the go. These are just a few of many reasons why Vertical Response is one of our top email marketing tools for business. They also offer handy autoresponders that ensure no email goes unanswered and segmentation tools that help you better understand who’s reading your messages. It works on PC, Mac, and smartphones—and it’s free!