Email Marketing on a Budget: The Best Free Tools to Get Started

Best Email Marketing Tools Free – Email marketing might not be as effective as it once was, but that doesn’t mean it’s dead. It still offers a lot of potential to anyone with the right toolset and some time to commit to crafting their strategy. Of course, that time can be drastically reduced if you have access to the right tools—and that’s exactly what we’re going to cover today. We’ve compiled seven of the best email marketing tools available today, along with information on how they can be used to boost your business in ways you might not expect!


When it comes to free tools, MailChimp’s one of our favorites. There are powerful, helpful integrations with many other apps and platforms—think WordPress, Salesforce, Evernote, etc.—so you can streamline your marketing efforts as much as possible. It’s also great for creating templates and automating email campaigns if you want to spend more time creating content and less time planning out what’s going on every individual email blast. Plus it’s simple and easy to use for any business level or industry. And did we mention that it’s free? Here’s a great beginner guide to using MailChimp for email marketing.

SEE: 8 Best Email Marketing Tools for an Engaging Inbox in 2022


At any size business, email marketing is an essential part of your strategy—that is why we’ve created VerticalResponse, to help small businesses get big results. Our easy-to-use tools will help you create and manage email campaigns at scale. With VerticalResponse you can set up automatic campaigns so that when you publish new content it automatically goes out in an email blast to your subscribers—automation has never been easier. We make it possible for small businesses with limited staff and resources to build strong relationships with their customers through beautiful design, built-in templates, and reporting features that help you track campaign performance over time. Click here for a free 30-day trial! It’s risk-free so what are you waiting for?


Most email marketing platforms have several pricing tiers, with pricey plans offering access to dedicated customer service reps, more storage, and advanced features. Aweber’s entry-level plan starts at $19 per month for up to 500 subscribers—plenty of room for most small businesses. It provides an intuitive interface for writing and designing emails, along with plenty of features for segmenting your list and tracking their performance. It also has a robust auto-responder system so you can quickly blast out prewritten emails when someone subscribes or unsubscribes from your list.

Constant Contact

This free email marketing platform has more than 20,000 customer reviews and boasts an average of 4.5 stars. For a limited time, new users can use its core services for free for 30 days and then receive 40% off its monthly plans thereafter. That’s just $10 per month for an email list of up to 2,500 subscribers (a one-year contract required). Send emails from multiple addresses, create autoresponders and newsletters, schedule when emails are sent out, and track open rates, click-throughs, and more all from one place. You’ll even get social media management tools with their basic plan so you can measure ROI across all your channels by using built-in analytics reports.


While there are paid tools for email marketing, you don’t have to spend money to build and manage an effective email marketing campaign. Here’s what we recommend for your first (or next) email marketing campaign, which we like to call email drip campaigns—because they are so effective over time. Each step builds momentum and trust as prospects become more aware of who you are and what you do. For example, after you set up your account in MailChimp, create two free lists: one that includes everyone with whom you work directly (like clients or coworkers), and another with anyone else who may be interested in your services or products.


Benchmark is an email marketing platform that helps you automate your outbound sales and marketing campaigns, plus measure their impact in real-time. You can use Benchmark’s templates or design your own emails for every campaign. You’ll also get easy-to-use automation tools that help you schedule outbound campaigns, target relevant contacts and nurture leads into customers. Plus, with Benchmark’s reporting features, you’ll be able to analyze campaign data in real-time and build even better marketing strategies for your business.


With Infusionsoft, you can create an email marketing program to generate leads and sales. For businesses that are bootstrapped or have limited budgets, Infusionsoft offers a free starter edition with no credit card required. It comes with pre-built templates and allows you to track your open rates and click-throughs in real-time. New users will receive up to 500 contacts as part of their free plan, as well as unlimited use of all its tools.

SEE: Email Marketing Service – Importance of Email Marketing | How to Get Started with Email Marketing


While it doesn’t come with all of SendinBlue’s bells and whistles, its free version still allows you to send between 1,000 and 10,000 emails per month. This is more than enough for many small businesses that are just getting started with email marketing. SendinBlue also has user-friendly templates that will allow you easily create an attractive newsletter. More advanced users can also take advantage of its automation features and social media integrations. It comes at no cost, but sending emails through SendinBlue might require recipients to register before they can receive messages; depending on your business model and how often you send newsletters, that may or may not be a dealbreaker.

Mad Mimi

Email Marketing on a Budget. Hello, free! Mad Mimi is an email marketing software that allows you to send up to 12,000 emails per month for free—and it’s incredibly simple to use and customize. All you need is an account and about 10 minutes. Other services cost hundreds of dollars/month, but there are also more robust services if you need more features. I’ve used Mad Mimi since my first business and I’ll probably always stick with it because I love how easy it is. Check out their website here.

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