When Google launched the Pixel 3a and 3a XL, they were pretty good deals, you could pay as little as $399 for a phone with the same software and perfect camera performance as the company’s earlier, more premium devices. Google sold 3 million Pixel 3a phones in its first two quarters on the market, compared to just 2 million Pixel 4s in the same amount of time.
To make everything even more interesting, Google made the new Pixel 4a even cheaper. Google had to rethink its smartphone strategy in order to get the Pixel’s 4a’s price as low as possible. Google also had to decide whether to buck another long-running tradition. From the very beginning, Pixel smartphones came in two versions: regular and XL. But things are a little bit different this year.
Google will be releasing only a vanilla 4a and plans to release a 5G version later this year, and that may have been a source of the few Pixel 4a XL leaks we saw in the months leading up to today’s announcement.
“We’re limiting the number of different configurations we’re doing,” he told Engadget. “We focused all our resources on black. We’re not doing an XL version.
That gave us some efficiencies right there.” the company said. In a bid to reduce cost, Google’s designers and engineers worked hard to create the device in a way that limits the need for extraneous materials and labor.
I guess you can say its too early to tell whether this gamble on cost will pay off, but one thing for sure is that Google is keen to play a bigger role outside the crowded market where it has struggled to get a name for itself. The shift certainly makes sense financially. Firm strategy analytic earlier this year confirmed that the best selling phones were not premium flagships, but more affordable devices.
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