Apple Is Rumoured To Be Working On AR Content For TV+ Shows

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Apple plans to bring in new bonus augmented reality (AR) content to its Apple TV+ streaming service in 2021 according to Bloomberg’s Mark Gurman. Objects and characters from TV shows could be expended to reach your environment via a phone or tablet, Pokemon style, as Blu-ray-like bonus content. Apple’s main objective is to not only add value to its TV+ service but boost interest in AR tech before its long-rumored headset launches.

Apple Is Rumoured To Be Working On AR Content For TV+ Shows


As a good example of the tech cited by Bloomberg, you might see a virtual lunar rover appear on your living room table during a scene from Apple’s mon exploration show For All Mankind. This feature was meant to be launched later this year but could have been put off due to the huge blow that the coronavirus impacted on software and content production.


Apple is trying to boost the popularity of TV+ by merging content like a rumored fitness app, or being intimate with other services like Apple Music, Arcade and, News+ in a subscription called Apple one. AR could be another added bonus – while a bit gimmicky, it would be a nice feature for educational programs.


At the same time, Apple is planning to launch an AR headset in 2022 designed for gaming, entertainment, and Zoom-type meetings. The TV+ AR feature could give developers something to do in the meantime while giving the public a glimpse of what they should expect.

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