If you intend to maintain a successful online marketplace in a competitive niche, focusing on more than just closing the sale is vital. To keep your business operating over the long run, you need return customers. The best way to achieve this is by bringing a layer of authenticity along with a personal touch to your brand.
Businesses that report positive customer feedback to demonstrate more than an 80% chance of succeeding over their competition that doesn’t. Strong client satisfaction produces return customers who are vital to sustaining a lasting business that profits. You want your customers to love your brand. Here are ten simple ways to make it happen.
- Authentic Attention to Your Customer’s Needs
Fortunately, it works to your advantage that most customers have low expectations when it comes to receiving quality customer service. Your competitors’ poor track record works to your advantage in this regard.
- Offer Your Sincere Thanks
Being genuine in thanking your customers goes a long way. Showing an authentic appreciation for those patronizing your brand is proven to have a tremendous impact on establishing long-term business relationships.
- Be Honest
Breaking the bad news to your customer is never easy. It is, however, essential to managing expectations. Telling your customers the truth is the most effective way to ensure a positive outcome at the end of the transaction.
- Bundle Your Services
Bundling your products is not only a great way to move more merchandise, it’s an added convenience for your customer. Offering discounts for combined services is mutually beneficial because it helps your sales while saving your client money.
- Be an Active Listener
Attentive listening is the key to sustaining any relationship of value. If your customer calls in with a question like, “what is ITSM?” -ensure that you’re responding with an answer describing the attributes of CRM.
- Discover What the Customer Wants
The best way of understanding your clients’ needs is to ask them directly. This goes hand and glove with being a good listener and a great way to apprehend which services should be marketed to existing customers in the future.
- Respond to Client Feedback
Responding to feedback from your customers is a reliable way to engage the people with whom you do business. Actively engaging with your clients and understanding their needs will enhance customer loyalty.
- Offer a Thoughtful Gift
A well-considered gift goes a long way with customers because it shows you took the time to learn about them personally. A gift before the sale, even in the form of free services, shows you care about their business.
- Know Your Customers Personally
Before you can demonstrate the benefits of your services, it’s necessary to understand first what benefits your customers. The most effective way of doing this is by getting to know them personally.
- Provide a Measurable Benefit
Finally, it’s critical that your customers find the success they came to you in search of in the first place. If you can’t help, let them know who can. This element of perceived value goes beyond closing that initial sale.
So there you have it. Ultimately, it’s being open, honest, and carefully responsive to your customer’s needs that build authentic and lasting relationships to keep your business going strong.
