Mobile eCommerce refers to the transactions that happen on mobile devices while consumers browse the web. Mobile-optimized websites are expected to drive organic traffic to websites exponentially in the coming years. By 2022, mobile eCommerce sales will account for 54% of total sales. According to Contentful, mobile eCommerce is not just about optimizing for devices, but it’s about the experience as well.
Aside from making purchases, mobile also helps customers research their buying decisions before they go to a store. According to a study conducted by eMarketer, 73% of customers prefer to browse online before buying a product.
Because of the desire for consumers to shop online, businesses need to place significance on improving their mobile commerce sites. The best mobile-optimized website can help potential customers make a purchase and exceed expectations. Below are some tips businesses should take into consideration for optimizing their mobile eCommerce sales.
1. Create An Easy-To-Use Mobile Website
Creating a mobile-friendly website is an easy and enjoyable task. The layout of your website should allow customers to easily navigate it on mobile platforms. To achieve this, it’s important to consider adding more buttons and simplifying the menus. Make sure your site is mobile-friendly from the start.
2. Create Short, Attention-Grabbing Content
It’s also important to make sure that your site’s navigation bar is mobile-friendly. Carefully plan the content of your website so that it’s optimized for mobile use. A well-optimized website is also beneficial for customers as it allows them to easily understand the purpose of the content they are reading.
3. Ensure Your Mobile Site Loads Quickly
Not having a fast-loading website can have negative effects on sales and could even lead to potential customers defecting. In today’s world, it’s recommended that websites should take no more than a few seconds to load.
It’s also important to keep in mind that the content of your site is only optimized for mobile viewing. You may want to test the site’s loading speed by testing it on various devices. If your site loads smoothly, it will help boost your sales and customer conversions.
4. Offer Easy Way To Make Purchases
A complex and time-consuming check-out process can lead to lost customer interest.
Mobile devices are supposed to make life easier for people. But, if the check-out process is too complex, then it could be frustrating for them and they may change their minds during the process.
Give your customers a simple and quick check-out process by allowing them to complete their purchases within three pages. Remember your goal is to make your visitors feel comfortable while they’re browsing through your site.
5. Remove Ads and Pop-Ups
One way to improve the customer experience is to stop displaying pop-ups and ads whenever someone browses through your site. Unfortunately, it’s very common for customers to be greeted by several pop-ups and advertisements whenever they visit a website.
It’s important to consider how annoying these pop-ups can be for your customers. The removal of pop-ups and ads from your site will help boost your site’s visibility on Google.
Despite the existence of various mobile commerce strategies and trends, many businesses still fail to implement these measures properly. Even if you have the best call center staff in the industry, it’s still important that your site is optimized for mobile devices.
Remember that optimizing for mobile commerce is about providing a pleasant and memorable experience for your customers. Getting started with mobile commerce can help boost your business’s reputation and increase your customer’s visits.