Microsoft has decided to convert the price of Xbox Series S in Japan. The next-generation console was originally going to retail for 32,980 yen ($313), but that’s now been revised down to 29,980 yen (roughly $284). It’s a surprising move given that pre-orders for the console are scheduled to launch tomorrow.
The company didn’t give a reason for the last-minute change. Though, the standard Nintendo Switch also costs 29,980 yen. Price comparison could make it easier for Microsoft to tempt people who might have been considering Nintendo’s portable console hybrid this winter.
It is clearly seen that the Xbox team is serious about capturing the Japanese market. Back in November 2013, Microsoft unveiled the original Xbox One in most major markets including North America, Europe, and Australia. The system didn’t arrive in Japan until the following September, though. The Xbox brand has always been a distant third behind Nintendo and PlayStation in the country, but Microsoft essentially gave up on a fightback before the console had even launched.
The Series S and X launch are not the same though. For one, Microsoft is launching them worldwide on November 10th – players in Japan won’t have to wait as they did at the start of the last console generation. The Series S is also cheaper than the PS5, which will cost 49,980 yen (roughly $474) with a disc drive and 39,980 yen (roughly $379) without.