With the return of the magic of Christmas, which is something that everyone will be getting on board with this year. The John Lewis will be welcoming family, friends and in the case of young star of the new John Lewis advert, alien beings from outer space into their homes and lives to enjoy familiar traditions and celebrations.
Christmas is a moment of hope, reconnection, and friendship, everything that encapsulates the joy of this time of the year. ‘Christmas is about the traditions and the moments in the build-up to the big day ‘ according to Emma Wood, the Partner and Advertising Lead of the John Lewis Inc. Experiencing the moments that make Christmas special all over again is something truly magical.
A Story of friendship and magical moments, the John Lewis 2021 Christmas advert is the tale of a 14-year-old Nathan, who discovers an unexpected guest and space traveler, Skye, has landed in the woods beside his home.
Nathan introduced her to the season’s tradition, from decorating the tree to eating mince pies, their friendship developed and the magic of Christmas as seen through the eyes of someone experiencing it for the very first time
The Special Christmas Jumper
Nathan introduces Skye to the joy of finding the perfect gift by giving her his special Christmas jumper, customized with a star and twinkly lights. Inspired by Nathan’s favorite jumper, we’ve created a design that little ones will love. Plus, we’re donating 10% of the sales from our Christmas advert jumper to support families in need.
Decorating the Christmas Tree
As Nathan decorates the Christmas tree with his family, he’s inspired to decorate a tree in the woods for Skye, so she can experience one of his favorite Christmas moments for the first time.
Setting the Table
We see Nathan sneaking a few mince pies from the table to share with Skye. With our tableware you can host your own Christmas dinner party, and celebrate the tradition of eating and hosting together.
The Magical World of John Lewis Christmas Advert
John Lewis is giving the “My John Lewis” members exclusive access to play the new interactive game, Unexpected Guest: The Experience.
Through Nathan’s eyes, members are going to discover the magical world of Nathan and Skye. You’ll explore scenes from advert, meet augmented reality characters and find printable surprises to download while searching for stars to complete your star card.
How to Play the John Lewis “Unexpected Guest: The Experience”
To play the John Lewis “Unexpected Guest: The Experience”, you first have to create a johnlewis.com account, Then visit the ‘Reward and Treats’ section of your account and access your game reward. Don’t forget, new and existing features will be added to the game every week, soon make sure to check often to discover even more.
If you are not a My John Lewis member, simply sign up to become one.