The Instagram app was launched in 2010 as a mobile device app and was later acquired by Facebook two years later. Instagram has developed since it was originally launched because users are no longer restricted to square images which were known for before, and video clips, which have been available since 2013, and now have the cap lifted from 15-seconds to 60-seconds. The app was originally meant for mobile devices, so you should, therefore, download the iPhone or Android app to register an Instagram account.
Another thing that Instagram made possible is the ability to switch between multiple accounts on Instagram. This is especially handy for those who run a personal account, along with a business account. So Instead of logging out and logging in to each account every time you want to browse or post new content, which you used to have to do, you can now switch between five accounts with a few simple taps.
How To Add More Accounts On Instagram
To add another Instagram account, go to
- Your Profile
- Settings
- scroll down to Add Account
- Finally, enter the username and password of the account that you are trying to add and that’s it.
Then to switch between accounts, tap your username at the top of your profile and choose the account you want to switch to.
Types of Instagram Ads
Instagram has several ads formats and they include
- Stories ads
- Photo ads
- Video ads
- Carousel ads
- Collection ads
- Explore ads
- IGTV ads
- Instagram Shopping ads
All the above-listed ads type has different business goals and different call-to-action options available.
How to Advertise on Instagram
Step 1: Get an Instagram business account
If you already have a personal Instagram account with brand-appropriate content, you might want to simply convert it to an Instagram business account. This conversion gives you access to all the business features but makes the transition seamless for your existing followers. However, you could also choose to create a brand-new Instagram business account. If you don’t have an existing personal account, or if your personal account does not accurately represent your business this is the right option for you.
How To Make An Instagram Business Account From Scratch
- Download the Instagram app for iOS, Android, or windows.
- Open the app and tap Sign Up.
- Enter your email address and tap Next. If you deliberately want to connect your Instagram business account to your Facebook Business Page, make sure to use an admin email address to sign up or tap Log in with Facebook.
- Choose your username and password and fill in your profile information.
- Click Done.
How to Change A Personal Instagram Account To A Business Account
- Sign in to your existing personal Instagram account on the app.
- Tap the profile icon to go to your profile.
- Tap the three lines icon at the top right of the screen, then tap Settings.
- Tap Switch to Business Profile, then Continue.
- If you want to connect your Instagram business account to your Facebook business page, follow the prompts to do so.
- Your Instagram for business account must have some contact information like; email address, a phone number, or a physical address.
- Click Done.
Step 2: Create a winning Instagram strategy
Define your target audience
Before you make up your mind on what kind of content to post on Instagram, you need to think about who’s going to see it. Most of the Instagram users are under the age of 35, with a fairly close split between male and female users.
Once you have an understanding of your audience, think about what kind of content they want to see from you. The type of content do they post on their own accounts and how do they interact with your competitors or similar brands?
Step 3: Modify your profile
Your Instagram bio can contain only 150 characters, but it needs to do a lot of self-explanation because It tells first-time visitors who you are, what your brand is all about, and why they should care.
It is advisable and preferable for business owners to use their company logo as the profile picture, or use the same picture that was used on other social profiles. This is to help people to instantly identify your brand /business
READ: How to Upload Audio on Facebook – Facebook Audio
