This is the generation where a large part of the world’s population is on social media, including movements, brands, and businesses as it sorts of gives everyone a voice and equal opportunities to present what they can offer. Instagram particularly is one of the most interesting social media platforms, maybe because it is focused on telling stories through pictures and videos. A lot of social media users would vote Instagram to be their favorite social media platform, well, except those that are keen on messaging (WhatsApp). However, when it comes to keeping up with trends, Instagram can be considered the number one place people visit for that type of entertainment. Hence a lot of brands, businesses, and even celebrities who have discovered the usefulness of the tools Instagram provides are doing very well on the platform. Some people have even become “social media celebrities” just by consistently uploading entertaining content.
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The swipe up link on Instagram is a redirection tool that helps take the attention of the viewer to a selected website. This is a feature that most businesses on the platform use to redirect their customers from their Instagram stories to their official website just as the viewer taps on the “See More” icon on the post in their story. This way they gain some traffic on their website as people tap on the “See more” option with the intention of getting access to other similar products. This is a very effective method to get people’s attention to your products as a business owner or brand because as people enter your website from the swipe up link, chances are, they would be convinced to make a purchase. Here’s how to add a swipe up link to posts on your Instagram stories.
- Select the image you want to add the swipe up link to – You would first select the image you want to add the swipe up link to, as a tip, it would be wise that you use one of your best and catchy photos from your collection because you need it to call the attention of your viewers, otherwise if you intend to upload multiple photos with the swipe up link, even so, choose the catchy ones.
- Click on the attachment icon – After selecting the image of your choice, tap on the attachment icon at the top of the screen, you would be shown two options, select “Add URL”, you would be led to a page to enter the URL of your website, or the website you’re advertising. After entering the URL, tap “done” at the top right corner of the screen. After this, you would observe the “See more” icon now available on the photo, at this point you can test if the URL which you typed in is accurate.
Things You Should Note If You Want to Add A Swipe Up Link to Instagram
There are two important things you should know if you want to add a swipe up link to Instagram stories. If you’re using a personal Instagram account and you’ve been trying to use this feature, this is the reason why you can’t find it.
- The Feature is for the users of Instagram business accounts
- The account must have a minimum of 10k followers to be able to access this feature.
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