Google is one of the world’s leading technology companies that is widely known for its internet-related products and services. It is an American multinational company founded in 1998 by Larry Page and Sergey Bring. Since it was founded, it has continued to provide more products and improve its services offered to the public. Some of these services include a Search Engine, Cloud Computing, Online Advertising technologies, Software, and a couple of others.
In 2016, Google launched an initiative called Google Skills for Africa which was aimed at training 1million young people in the African continent, and in 2017, it extended the programme to another 5 years to train 10 million more young people. Google Digital Skills for Africa is a learning programme provided by Google to help them get all the current skills required to thrive in the digital world, by giving them access to tools to help them build their businesses, expand, and to equip them with information in their chosen career paths.
Google teams up with several training partners to train these young people in digital skills. These training programs are totally free and they come with certification. Digital Skills are the necessary knowledge required to be able to effectively navigate, utilize, evaluate, and create content using the internet. These are some reasons why every young African or entrepreneur need to take advantage of the Google Digital Skills Programme.
The World Is Relocating
The internet has gained wide reach around the world and it keeps covering more parts. With its widespread, it now has a large population of people plugged in daily, around the clock, and from all over the world. As a matter of fact, some people spend more time on the internet than they do interact with their physical environment. The knowledge of how to engage these people to a positive cause is where digital skills come in.
It Gives You an Edge
25 years ago, it would’ve been difficult to predict how fast technology would cause a shift, and how it would affect career and lifestyle choices. Having established that the world is relocating, we can roughly guess what the next 5 to 10 years would look like. At this point in civilization, there a lot of career paths that are gradually becoming obsolete, how much more in the nearest future. Therefore, having digital skills will definitely prepare you for what is and what is to come, giving you an edge to these changes.
It Helps You Create Extra Revenue
With the digital skills provided by Google, you can navigate you with the necessary information and create content that can be purchased. Also, as a business owner, digital skills will help you create engage clients online and help you effectively build an online presence for a business, hence expanding your customer base. Actually, in this decade not having your business online would be equivalent to missing out on giving your business in wide reach.
In summary, Google Digital Skills for Africa is a great opportunity for young Africans to develop their skills and explore more possibilities.
