Google wants to give sports fans the chance to read posts and articles of the best reporters who college and professional teams at the local news from the US and Canada. With its local news initiative, the search so far is really helping a small organization made up of local media companies, launch The Matchup.
In recent procedures, The Matchup will give you access to read articles from the publication covering the organization your hometown team is either about to encounter or just faced off without paying an extra fee. Let’s say you live in Denver and you follow the Avalanche, the next time they face the Stars, you will be able to read articles from The Dallas Morning News.
The project will expand to include a dedicated sports news hub. The website will include a dashboard where you will be able to set the particular teams, leagues and players you want to follow. You will be able to view all the content on The matchup if only you have a subscription with one of the local publications that are taking part in the project.
The Local Media Consortium has noted that all subscriptions earned will go back to the local companies providing content for the Matchup, and any money the hub earns make off of sponsorships will be divided between them as well.
For the past few years, Google has unveiled several other efforts to support local journalism. Back in 2018, the company started giving free tow-year G suite licenses to publications with not up to 500 employees. Recently speaking, the company announced Project Oasis, a research initiative that wants to develop resources for the wider local news ecosystem.