Google has ban ads on products and software that place surveillance on people without the authorization of the individuals in question. These products and services are developed for solely tracking and monitoring individuals without authorization.
From the blog post released, Google said that the ad ban will apply to technology and spyware used for intimate partner surveillance, like tech used to monitor, browsing history, texts, and phone calls.
Inclusive in this ban are GPS trackers and surveillance equipment like; audio recorders, cameras, nanny cams, and dash cams marketed by companies for espionage.
Google is giving no room for ads for products and services marketed for surveillance without authorization. This has brought about an ad policy update and in a blog post by Google, the company particularly stated that this will apply to spyware and technology used for intimate partner surveillance, including tech used to monitor texts, phone calls, or browsing history. GPS trackers and surveillance equipment marketed to spy on people without their approval will be are also inclusive with the exception of private investigation services and products for parents to track or monitor their underage children, says Google.
Also, Google intends to suspend the accounts of advertisers that are not willing to comply with its new policy. Before the suspension of these accounts, at least 7 days caution will be given to the advertisers before time.
Google’s concern in this area became visible in 2018 after some researchers conducted a study on the ecosystem of intimate partner surveillance spyware. This study proved that Google allowed thousands of ads for secret surveillance.
These ads include; Track My Wife’s Phone, How to Catch a Cheating Spouse with His Cell Phone, Discover Who Are They Messaging, Track Your Wife Without Her Knowing. More efforts are being put by Google to stop ads for these kinds of search terms. At the point, ads are not being shown for intimate partner surveillance services and products.
In February 2020, a NorthLifeLock study exposed the truth about close to half of Americans using the internet to monitor and track their partners. Giving them surveillance of their partner or ex without their permissions.
The study also showed that a larger number of these apps were created to majorly spy on partners to know if he/she is cheating by going through their phones without authorization.
At this point, Google is really putting efforts to eradicate problems created by these products, services, and software. They are ready to penalize advertisers who aren’t compliant with their new policy.