What is Facebook Marketplace?
The name says it all! Facebook Marketplace is an open exchange where users can buy and sell new and pre-owned items to other users.
Note: anyone at all can list products or services for sale and gain access to a local audience.
What Does Marketplace Mean on Facebook?
What is it? Marketplace allows Facebook users, from the age of 18 years old and above, to post pictures of their garage sales items and collectibles and also browse items, offered or given by nearby sellers as well.
Ways to Use Facebook Marketplace For Your Business
Facebook is primarily a social platform, for this reason, the platform is an ideal space for finding new customers and Nurturing relationships with them, you should also know that your competition is not only other companies, you up against individual users as well.
We selected a few smart ideas to start using Facebook Marketplace for your business
- Increase awareness and discoverability.
Increasing brand awareness is one of the easiest and fastest ways to increase your sales. Luckily Facebook users are familiar with the platform as a social tool, so it is never difficult for them to discover brands on Marketplace.
To boost or upgrade the visibility of your products, you need to understand how categories work on Facebook marketplaces.
Ads you create will also show up in Facebook marketplace.
Just make sure you are choosing one of the following objectives:
- Brand awareness
- Video views
- Lead generation
- Catalog sales
- Stores traffic
To get more information, check out Facebook tutorials on the process, once they find out your business, you can now start building their trust in your brand.
2. Build Trust with Your Audience
Buying a product online is all about trust, to get over the inherent distance between online buyers and sellers, businesses must inspire confidence in shoppers every chance they get.
Once you have started building your audience. On Facebook Marketplace, you can start using this platform has a way to test out new products and see what resonates.
3. Track What Sells Best on Facebook
The product that sells well on your Shopify store may not be the product that sells out on Facebook Marketplace.
If you want to sell the products that are selling well on Facebook Marketplace, use the categories to see which product are best-sellers. You are also able to track popular products by visiting different business pages. Whenever you access a store, the top-performing items are always listed first.
4. Leverage Facebook’s Personalization
These individuals have already expressed an interest in your business, so they are likely to buy from you again.
One way to do this is by creating a lookalike audience or interest-target audience to target in the marketplace.
5. Test Out New Product
If you are thinking about launching a new product and just want to test out an idea, Facebook Marketplace is a quick and lean way to do so.
All you just have to do is create the listing and you good to go! There is no cost involved.
Facebook Marketplace App Download
The Facebook Marketplace App function right on the Facebook mobile app and this app is compatible with iOS and Android. So, to access the Marketplace app, all you need to do is visit your Google Play Store or App Store to make your download.