Facebook’s Voting Information Center is now available on its main platform and on Instagram. The social network first announced the project back in June when it also gave users the option to stop viewing political ads. In that announcement, the company said it was creating the hub as part of the ” biggest voting campaign in American history,” which aims to urge four million people to register for the upcoming election in the US.
Users eligible to vote based in the US will get a notification banner at the top of their timeline linking the hub, which they’ll also be able to access fro the menu. The information center can be used to see if they’re registered to vote, and they can simply follow the link it provides to register if they haven’t yet. It also contains information on how US citizens living abroad can register and submit absentee ballots form overseas.
The hub will also represent a resource for everything and all the changes people need to know about local voting rules, such as if their state has expanded vote-by-mail options. The center will notify users on how to vote if COVIS-19 related concerns end up changing the process for people in their environment.
The company has also said that it commence tagging voting-related posts in the US on Facebook and Instagram today, a month after it started doing so for posts made by federal politicians. The tag will function as an easy way to access the voting center. Ads about social issues, election, or politics will now also link to the hub through the “i” icon or the “Paid for by” disclaimer.
Facebook is planning to use the information center to display the latest news and results after Election Night. “A prolonged ballot process has the potential to be exploited in order to sow distrust in the election outcome,” Naomi Gleit, the company’s VP for Product and Social Impact, noted in her announcement. The company is actively speaking with election officials and will share more details on how it will use the hub to combat potential misinformation around election results in the near future.