Facebook Business Ad Manager 2020 – As a business owner that has most of your business operation on Facebook, you should be making use of the Facebook business manager because it keeps your Facebook business assets centralized, safe, and organized. Business Manager could also be known as a one-stop-shop that is used to manage business tools, assets, and also employees’ assets.
Basically, the Facebook business manager is the place to manage all of your Facebook marketing and advertising activities. It’s also where you can control multiple users’ access to additional resources like your product catalogs and Instagram.
How to Set Up Facebook Business Manager
Step 1. Create a Facebook Business Manager Account
Go to the business page on Facebook and click the big blue Create Account button in the top right.
2. Input your name, your business details: name, address, phone number, and website that you would want to use to manage your Facebook business manager account, then click Next.
3. Confirm your email by clicking the message with the subject line “Confirm your business email”.
Step 2. Add Your Facebook Business Page(s)
When adding your Facebook page to your Facebook Business Manager you start by:
1 from the business Manager dashboard
- click Add Ad Account,
- Then Add Ad Account again,
- Input the ad account ID, which you can find in Ads Manager.
Step 3. Add Your Facebook Ads Account
Again, from the Business Manager dashboard,
- click Add Ad Account,
- then Create Account
- Enter your account details, then click Next.
- Signify that you are using the ad account for your own business, then click Create.
Step 4: Add People to Assist You in Managing Your Facebook Assets
The Facebook manager tool allows you to add team members so you can have a whole group of people working on your Facebook business page and ad campaigns. You can set up the team with the following steps;
Click on add people from your business manager dashboard
Then in the pop-up box, enter the business email address of a team member you want to add. This team member could be; employees, freelance contractors, or business partners
Step 5: Add Your Business Partners or Ad Agency
Select Business Settings at the top right of the business manager dashboard.
On the left menu, click Partners. Under Partner to share assets with, click Add
Step 6: Add Your Instagram Account
Click Business Settings at the top right of the business manager page.
In the left column, select Instagram Accounts, then click Add.
Enter your Instagram login information in the pop-up box and click log in.
CHECK OUT >>> Facebook Sponsored Ads – Facebook Sponsored Marketing | Facebook Sponsored Advert
How to Use Facebook Ads Manager
Set up a Business Manager Account
Setting up your business manager account is the first thing to do before using the Facebook ads manger
Select an ad objective:
select a campaign objective, in other words, what you ultimately want to achieve with this ad: awareness, consideration, or conversion.
Select your audience:
- Location: country, state, city, zip code, or a mile radius
- Age/ gender items
- Language
- Education: schools, year of graduation, field of study
- Interests: pages they like, areas of interest (i.e. Entertainment, Fitness and Wellness, Food and Drink)
- Behaviors: purchase behavior, digital activities, charitable donations
Set your budget:
Facebook now allows ushers to be in control of how much they want to spend on an ad. Though there are only two ways to allocate the money spent on media and they include:
- Daily media spend (the amount you spend every day on an ad).
- Lifetime media spend (the amount that you want to spend for a particular period of time).
Decide where to run your ad:
Desktop/ Mobile News Feed: This is a good option for anyone who wants to build brand awareness and post engagement.
Right-hand Column: As the name suggests, it places ads at the right column of Facebook and it is only available for desktop users and appropriate for ads encouraging users to learn more about your product.
Facebook Audience Network: This is a good option if you want to maximize exposure and show your ads in front of people who are on different apps or websites.
