The Facebook Analytic App lets users create custom mobile views of their most important metrics like revenue, retention, demographics, and active users. It ties into Facebook’s web Analytics suite to let you view funnels, cohorts, and segments you’ve created there. Some businesses will also see automated insights, such as that you’ve experienced a period of higher sales, or that a certain demographic spends more time or money in your app.
As social marketing has matured, companies aren’t content just getting Likes, followers, and reach. They want to sell stuff. Between storefronts on Facebook, marketing bots on Messenger, professional accounts, and shopping tags on Instagram and the new WhatsApp For Business app, Facebook wants to offer tools to keep them loyal.
How To Use Facebook Analytic App
This guide helps you set up Facebook Analytics quickly so you can see data, analyze trends, and better understand the behavior of people who use your app.
- Create a Page
When you create a Page, you automatically get Facebook Analytics. If you already have a page, go to the next step to see your Analytics data.
- Go to facebook.com/pages/create.
- Click to choose a Page type.
- Select a more specific category from the dropdown menu and fill out the required information.
- Click Get Started and follow the on-screen instructions.
2 See the Results In Events Manager
The Events Manager displays the events you send to Facebook Analytics. If this is the first time you launched your app with this code, you may have to wait at least 20 minutes before your events appear.
Events may take up to 20 minutes to appear on the dashboard.