An email marketing strategy is the best way to keep in touch with your customers and prospects, and it’s one of the most cost-effective ways to reach out to them.
Yet so many small businesses struggle with building their lists, segmenting their contact list, finding people who want to hear from them, and sending emails that are valuable and non-spammy.
Fortunately, there are some great email marketing tools out there that can help you accomplish all of this without losing your mind. Let’s take a look at 8 of the best email marketing tools for small businesses.
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Constant Contact
If you’re a small business owner with dreams of expanding your company, then one of your greatest opportunities is to take advantage of e-mail marketing.
Constant Contact is a website that helps businesses manage their mailing lists, schedule campaigns, and track results through an online dashboard.
It offers a variety of tools and services including easy-to-use templates and access to information such as open rates, clickthroughs, and conversions.
You can add contacts manually or use email marketing tools to import contacts from your own personal or business network.
If you have multiple users in need of access to their own Constant Contact accounts, try their Pro plan at $10 per month per user; it comes with all benefits plus unlimited contacts and more flexibility in scheduling programs.
GetResponse
GetResponse is a powerful all-in-one email marketing and autoresponder solution. GetResponse’s clean, user-friendly interface is ideal for small businesses, and its robust functionality ensures that you have everything you need to create a mailing list, manage campaigns, send newsletters, track results, and measure ROI.
Users can also integrate their email marketing efforts with other tools via GetResponse’s Zapier integration.
Plan prices start at $10 per month for up to 1,000 subscribers or 12,000 emails per month; there are paid upgrades available if your needs are greater than that.
Aweber
Aweber is a well-known and popular email marketing platform. Their tools allow you to connect with your subscribers on a personal level, with customized broadcasts and drip campaigns.
You can even add A/B testing to your emails, meaning that you can test out different subject lines and see which receives better results in terms of open rates or click-throughs.
With over 20,000 users, Aweber is one of the largest players in email marketing platforms. It comes with 24/7 support so you’ll never be left in the dark when it comes to using its features.
It also has a 30-day free trial period if you want to try it out before committing any money—just remember to cancel if you decide not to use it!
MailChimp
MailChimp is probably your best bet. It’s an all-in-one email marketing platform with a great range of pricing options, including free accounts.
MailChimp has paid for its fantastic reputation over and over again. There’s an easy drag-and-drop editor to make creating emails simple, no matter how basic or advanced you want to get with it.
You can use their signup forms to build an email list, or you can export contacts from other sources like your website, CRM, and social media accounts.
Infusionsoft
If you’re interested in professional-grade email marketing, then Infusionsoft may be right up your alley. This tool is meant for small businesses that want a full suite of tools to manage every aspect of their business, but with an easy-to-use interface.
The software has easy-to-use CRM capabilities to help you get contacts and track your sales, but it also includes features such as lead nurturing and automated email tracking.
On top of that, it comes with a two-week free trial so you can try it before you buy! However, at $200 per month and up (depending on what plans you choose), Infusionsoft might not be best suited for every small business out there.
HubSpot
This integrated marketing software helps marketers create and manage campaigns, measure results, and track leads.
The software integrates with a number of other tools that many small businesses use such as Salesforce and MailChimp.
It’s easy to set up automated emails, schedule campaigns, generate leads reports, and view social media analytics all in one place.
The starter plan starts at $200 per month while enterprise plans start at $1,000 per month. Campaign Monitor: This platform allows you to integrate email with your own website design—great if you’re not a designer or have limited resources for marketing materials but want something more than just plain text emails.
You can customize templates by adding images or videos from your computer or directly from YouTube.
Vertical Response
Vertical Response helps small businesses manage email marketing and communication campaigns in a highly cost-effective manner.
It’s probably best known for its ability to make quick and easy email newsletters, but it’s got a lot more to offer as well.
Vertical Response makes it simple to create mailing lists and distribute email campaigns across platforms like social media, text messages, phone calls, printed cards or letters–even fax machines! You can even design your own templates with ease.
And if you’re not tech-savvy? No problem! Vertical Response has great customer service agents on call 24/7 who are happy to help you get started (at no additional charge). Take it from us; they know what they’re doing.
iContact
iContact is a web-based email marketing service that offers easy campaign creation and management, drag-and-drop templates, advanced analytics and segmentation, and basic integrated CRM capabilities.
It’s great for small businesses that need a simple but effective email marketing solution. Pricing: From $12 per month or $119 per year (eMarketer) Get started with iContact.
Wufoo: Designed to help companies develop landing pages or lead capture forms, Wufoo makes it easy to create customized forms that integrate with most major email marketing solutions, including MailChimp, Constant Contact, and Campaign Monitor.
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