The internet shopping giant has teamed up with the US government’s National Intellectual Property Rights Coordination Center (IPR Center for short) in an effort to stop the importation of counterfeit products from entering the US. This process will terminate illegal goods from coming into the country.
The two will use the combination of data collection and aim inspections to thwart counterfeit. Further investigations would be carried out with any evidence obtained during the campaign. This procedure will begin at amazon by their Counterfeit Crimes Unit and will get its back up from DHL and US customs and Border Protection.
While automated systems and anti-counterfeit teams help, it can be difficult to prevent every possible bogus product from reaching virtual shelves. The collaboration will give both Amazon and the government a much better insight into the true scope of counterfeiting.