TikTok is presently the biggest platform for bite-sized videos. If there’s any chance for any company to surpass TikTok then it’s Google-owned YouTube. Google unofficially launched the beta of YouTube Shorts back on March 1 in the US, and now the company has officially released it to the masses.
YouTube Shorts Arrives in the US
According to YouTube, the Shorts player has now surpassed 6.5 billion daily views globally, it pretty impressive because this feature hasn’t been launched in worldwide. Soon it would be available in India, with only few users having access in other countries.
Outside of officially rolling the beta out to US users, Google also says that it plans to “introduce more features as we continue to build Shorts alongside creators and artists.” YouTube Shorts will also receive the ability to sample audio from other Shorts that can be used in your own videos.
Google has also opened up the deal it has worked out with record labels:
“We’ve also worked alongside our music partners to make sure artists and creators have a large library of songs to use in their Shorts. As we launch our beta in the US, we’ll have millions of songs (and growing), music catalogs from over 250 labels and publishers, including Universal Music Group’s labels and publishing companies, Sony Music Entertainment and Publishing, Warner Music Group and Warner Chappell Music, Believe, Merlin, 300 Entertainment, Kobalt, Beggars, CD Baby, Empire, Peer, Reservoir, OneRPM and more. As we expand Shorts, the library and number of partners will continue to grow.”
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