What’s the Snapchat earnings forecast? With many companies struggling to stay profitable, it can be tempting to dismiss Snapchat as just another money-losing startup with no long-term viability. But there are plenty of reasons why you shouldn’t count Snapchat out – here’s the Snapchat earnings forecast for 2022. (All data comes from Crowdbabble.)
Snapchat Users Statistics 2022
Snap Inc., Snapchat’s parent company, announced in 2017 that its user base is growing by more than 1 million users per day. That number has been on a steady incline and has held steady at around 150 million users for some time now.
According to Snapchat’s investor deck, daily active users (DAUs) are also growing with over 60% of DAUs using Snapstreak—Snapchat’s version of a streak—daily. More than 20% of daily active users use Snapchat every single day! In addition to those impressive numbers, usage stats for Snapchat are also impressive: Users spend an average of 25 to 30 minutes on Snap Inc.’s app every day.
The majority of Snapchat users also use their platform multiple times every day. More than 50% of daily active users visit Snapchat more than once per day and nearly half (44%) open up Snapchat in excess of 5 times each day. This is an indicator that many people are using Snapchat to communicate with friends and family throughout their day, not just when they have time to kill.
Snapchat Revenue Growth From 2013 – 2022
589% – Snapchat generated $2.5 billion in revenue in 2016 and is expected to generate over $8 billion by 2022, growing at a CAGR of 47%. Snapchat ads are currently sold through direct sales teams, and Snapchat aims to scale its advertising products through automated selling tools & ad-tech partnerships. The majority of Snapchat’s advertising revenue comes from auto-play video ad formats; Snapchat began selling these ads through its Snap Audience Network (SAN) in mid-2016.
How does Snapchat make money?
But don’t fret if you can’t afford a monthly subscription fee; Snapchat offers plenty of opportunities for brands big and small (and agencies too) to reach Snapchat’s audience without paying anything at all!
Snapchat earns revenue from three primary sources: ads, which appear in-between Snap stories, partnered content creators who make branded Snaps available through Discover, and its Geofilters business.
Brands interested in marketing through Snapchat will have access to these three options. The good news is that they’re some of the most interesting places marketers can explore right now when it comes to social advertising—especially video advertising.
Given its young user base that’s passionate about video content, there aren’t many better places marketers could be putting their dollars at present. Here’s how each element works: Snap Ads These work pretty much like any other display ad on any platform out there today.
Revenue Streams for Snap Inc.
Will Snapchat IPO Soon?
Snapchat has been valued at $16 billion by investors, and while they’ve never turned a profit, their rise in value is proof that they may be headed for an IPO sooner rather than later.
But here’s where things get complicated: CEO Evan Spiegel can decide when he wants to go public — in other words, there’s no pressure from investors to bring the Snapchat stock to market.
In fact, Spiegel’s path with Snapchat differs greatly from Facebook founder Mark Zuckerberg and Twitter CEO Jack Dorsey. Both companies were pressured into going public before they were ready due to mounting investor pressure.
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