Google has put developing an Android alternative to Apple’s upcoming App Tracking Transparency into consideration. A new planned opt-in requirement the iPhone maker will impose on developers that demands they ask for permission to track iOS users across apps and websites.
In a statement, a Google spokesperson tells The Verge, “We’re always looking for ways to work with developers to raise the bar on privacy while enabling a healthy, ad-supported app ecosystem.”
If the user says they would rather not be tracked, there’s nothing the developer can do to get around that because Apple will disable a developer’s ability to gather the so-called Identifier for Advertisers code or IDFA.
That code both lets advertisers track users from one app or website to another for ad targeting while also helping advertisers measure the effectiveness of ads. Apple intends to police developers using audits and other methods to enforce its policies, which include potentially suspending or banning apps from the App Store if a developer does not comply.
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