The mobile data and analytics firm had earlier suggested that the coronavirus would have a long-lasting impact on consumer mobile behavior. Google Play downloads grew 10% year-over-year, accounting for 25 billion of the total 33 billion new downloads in the quarter, while iOS accounted for nearly 9 billion downloads — up 20% year-over-year. Non-gaming apps on Google Play were 55% of those downloads, while on iOS the figure was a slightly higher 70%.
Countries with the highest downloads include India and Brazil on Google Play, while on iOS, the top two continued to be the U.S and China. India, Brazil, and Mexico drove growth on Google Play, while the growth drives on iOS were India and South Korea.
Overall, Games, Tools, and Entertainment drove Google Play downloads outside of the top category, Games. And on iOS Games, Photo and Video and Entertainment remained the top categories for five straight quarters.
The increase in consumer spending on apps could also be related as being tied to the pandemic and its impacts. For instance, for example, Games, Social, and Entertainment were the largest categories by consumer spend on Google Play.
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